Strategy, Passion,
Beauty, and Design
Curious, sensitive, analytical, and solution-oriented. Always willing to explore less-traveled paths and develop unique, innovative solutions
Passionate about design and brand strategy, with extensive experience in branding, design, and visual creativity
From my early days in design to leading complex projects in advertising agencies and tech startups, my professional journey has been driven by a constant pursuit of each brand’s unique essence. My approach focuses on transforming that essence into a distinctive and powerful visual identity that not only stands out, but also connects deeply with its audience.
My multidisciplinary background spans brand strategy, communication, photography, and a keen eye for typography — skills I apply to every project to deliver outstanding results. I firmly believe in the power of design to drive business growth while promoting authenticity and social responsibility.
Over the course of my career, I’ve worked with a diverse range of companies and agencies — from early-stage startups to established international brands — each experience sharpening my perspective and refining my approach to strategic brand design.
Beyond my professional work, my passion for design and the pursuit of beauty have been a constant. This ongoing exploration has shaped a deeper, more nuanced understanding of aesthetics and its impact on brand identities.
Numbers that tell my story
I bring over two decades of experience in brand identity design, working with companies of all sizes and across industries
I’ve led the international launch of 4+ companies, overseeing concept, design, team leadership, and digital product development as Head of Design
I’ve led and scaled four design teams, driving creativity and delivering outstanding results
Companies and roles across my career
Guesty
Senior Brand and Marketing Designer
2025—Now
Europcar Mobility Group
Lead Brand Design Team
2021—2025
Ubeeqo
Brand Design Consultant + Lead Brand Design Team
2018—2021
James Brand & Co
Art Creative Manager
2016—2018
Stuart
Head of Design
2014—2015
Resto-in
Brand Design Consultant + Head of Design
2012—2014
Pixestudio
Art Director
2011—2012
Global Healthcare
Graphic Designer Senior + Planner Team
2008—2010
Cosmobelleza Group
Graphic Designer + Art Director
2002—2008
