MYEUROPCAR
The future of
car rental
Car Suscription
2021
Reimagining Europcar for the era of vehicle subscriptions
myEuropcar is Europcar’s vehicle subscription service and one of the strongest pillars of its evolving business model.
In a world where mobility is constantly evolving, Europcar took a step forward with myEuropcar, its vehicle subscription service. This project was key to aligning with new consumer needs and market trends. From a pilot phase to international expansion, myEuropcar’s identity and digital presence played a crucial role in its success.
Challenge
Solution
My role in the project
As lead of the brand design team at Europcar Mobility Group, I led the full creative process — from concept to execution. I shaped and oversaw the visual identity, directed photographic and digital content, and led brand activation across markets. My approach ensured every element contributed to a seamless user experience and a strong, cohesive brand.
Client
Europcar
Date
2021
Services
Design Strategy
Creative Direction
Art Direction
Team Leadership
Guidelines
Brand Activation
Digital Art Direction
Operations Design
Team
Brand Design Lead
Raúl Sualdea
Design team
Carmen Rosario
Sebastian Howell
Animation
Alicia López
Business
Delphine Aznar
Blanca de Balanzó
Darragh Genockey
Mathilde Gady
Norman Schult
Product Owner
Marine Chambon
Production
Blua
